Two years ago, two men from opposite sides of the globe, one from the Caribbean and one from Africa, showed up at Christian HELP seeking similar help. Little did they know that their paths would cross, their lives forever changed, and that they would become Christian brothers.

Now we move into the next year, the hope from last Christmas still fills our hearts. My prayer is that the feeling that people have had in giving back at Christmas would fill their hearts each and every day in 2019.

Good Marketers know their product, carefully define their target market, and then communicate effectively to the target market to entice them to “buy”.