Good Marketers know their product, carefully define their target market, and then communicate effectively to the target market to entice them to “buy”.

A gentleman sat across from me sharing his professional history, skills, and strengths. As he related the steps he'd taken to find a job over the past 4 months, I watched the sun glint on the little streaks of gray in his hair and realized his head was bent from the weight of the job-search as he spoke. Click to read more!

Three years ago, my family and I relocated to Casselberry, Florida after living overseas for eight years. I remember driving past the Christian HELP building, seeing the big American flag against the blue Florida sky and wondering, “What exactly does Christian HELP do?”.